ABSTRACT
This case study is based on the company Cookups.com (hereafter Cookups), an initiative started by a woman who has changed the culinary dimension of business by bringing home cooks together under one platform. This case presents the institutional entrepreneurship journey of the first culinary platform of home cooks in Bangladesh, which benefits and facilitates female entrepreneurs who would otherwise be unemployed. Starting with the sociocultural aspects, the case study analyzes the various elements of the "cloud kitchen” and the factors that make this business model sustainable even in the midst of the COVID-19 pandemic. Cookups has been a pioneering effort in the field of women's empowerment in the country, ensuring that women of all social backgrounds and classes have access to a platform to generate income. The case study also aims to discover the various challenges a startup can face in its mode of operation and how to overcome them using technological solutions.
ABSTRACT
This case study is based on the company Cookups.com (hereafter Cookups), an initiative started by a woman who has changed the culinary dimension of business by bringing home cooks together under one platform. This case presents the institutional entrepreneurship journey of the first culinary platform of home cooks in Bangladesh, which benefits and facilitates female entrepreneurs who would otherwise be unemployed. Starting with the sociocultural aspects, the case study analyzes the various elements of the ?cloud kitchen? and the factors that make this business model sustainable even in the midst of the COVID-19 pandemic. Cookups has been a pioneering effort in the field of women?s empowerment in the country, ensuring that women of all social backgrounds and classes have access to a platform to generate income. The case study also aims to discover the various challenges a startup can face in its mode of operation and how to overcome them using technological solutions.
ABSTRACT
This case focuses on initiatives taken by the Indian travel tech company MiStay during the COVID-19 pandemic and describes the unique strategies that forced its presence into the accommodation industry of India. The travel tech company acts as a liaison between hotels and travellers. With its online booking system, travellers can book rooms on an hourly basis. This discussion is based on the various hiccups the company has faced along with how the new idea of flexible room booking systems benefit all relevant parties. Here, the focus is on the change of the century-old hotel booking system, resulting in the creation of a new era for accommodation businesses. The changing perception caused by this paradigm shift in hotel booking systems is going to impact the hospitality industry as MiStay may face many potential competitors in the future.